Running a painting and decorating business can be challenging, especially if you’re just starting. However, with the right strategies, you can grow your business, attract new clients and increase your revenue. Today, we will discuss 10 useful strategies that can take your painting and decorating business to the next level. 

We will also talk about how to obtain painting trade qualifications in Australia. We will discuss the most common ways you can complete a formal painting trade course in Australia. So let’s proceed without further delay! 

10 Strategies for Growing Your Painting and Decorating Business 

Did you know that painting and decorating businesses can be extremely profitable? It’s a rapidly expanding industry due to the growth of construction sites all over the country. Therefore, you can build a very successful business in this sector. Let’s go through 10 useful strategies for growing your painting and decorating business. 

1. Build a Strong Online Presence 

In today’s digital age, having a strong online presence is crucial for any business. You can start by creating a website and social media accounts for your business. Ensure that your website is well-designed, easy to navigate and provides all the necessary information about your services, pricing and contact information. Engage with your followers and post high-quality content about your work. 

2. Leverage Referrals and Word-of-Mouth Marketing 

Word-of-mouth marketing is one of the most effective ways to attract new clients. Encourage your satisfied clients to refer their friends and family to your business. Offer referral incentives such as discounts or free services to encourage them to spread the word. The process can be slow at the beginning. But words can spread like wildfire after a while. 

3. Partner with Other Local Businesses 

Partnering with other local businesses can help you reach new clients and expand your network. Look for businesses that complement your services, such as interior designers, home staging companies and real estate agencies. You can offer to collaborate with them on projects or run joint promotions to attract new clients. 

4. Attend Networking Events and Trade Shows 

Attending networking events and trade shows can help you connect with other professionals in the industry and showcase your services to potential clients. You can also learn about new industry trends, products and services that can help you improve your business. You can also grow your connections by enrolling in formal painting and decorating courses

5. Offer Competitive Pricing and Packages 

Pricing is an essential factor that clients consider when choosing a painting and decorating business. Ensure that your pricing is competitive and fair. You can also offer package deals that provide discounts for clients who book multiple services. It’s important to study the market and your competitors before setting the prices. 

6. Provide Excellent Customer Service 

Excellent customer service can help you stand out from the competition and attract repeat clients. Be responsive to client inquiries. Try to provide clear and detailed quotes. You have to ensure that you deliver high-quality work that meets their expectations. This is one of the most important strategies for any painting business

7. Invest in High-Quality Tools and Equipment 

Investing in high-quality tools and equipment can help you deliver high-quality work efficiently. Ensure that you have all the necessary painting and decorating tools, such as brushes, rollers, sprayers, ladders and safety equipment. You can also invest in advanced technologies to improve your business operations. 

8. Hire and Train Skilled Workers 

As your business grows, you may need to hire additional workers to help you meet the demand. Ensure that you hire skilled workers who have the necessary training and experience. You can also provide ongoing training to ensure that your workers are up-to-date with the latest industry trends and techniques. 

9. Offer Additional Services 

Offering additional services such as wallpapering, drywall repair or pressure washing can help you expand your service offerings and attract new clients. Ensure that you have the necessary skills and equipment to offer these services. You also have to market these additional services effectively to your clients. 

10. Monitor and Analyse Your Performance 

Finally, it’s essential to monitor and analyse your business performance regularly. Keep track of your revenue and expenses. You should try to identify your weaknesses and strengths. This will help you a lot in the long run. You can consider enrolling in a painting certificate course if you want to polish your skills. 

Painter and Decorator Trade Certifications in Australia 

The CPC30620 – Certificate III in Painting and Decorating is one of Australia’s most popular painting and decorating qualifications. It’s one of the best certifications in this industry that can add great value to your overall resume. Businesses will often prioritise painters with this qualification during job interviews. 

You can learn a lot about the practical aspects of this job from this course. You have to attend all classes (face-to-face or online) in order to obtain the certification. You also need to pass a series of assessment tests. Numerous training providers like the RTOs offer this course in Australia. It’s important to choose a course that suits your career goals and expectations. 


We hope that you’ve found this article informative and useful. Painting and decorating businesses can be extremely profitable with the right strategy. You can take your painting and decorating business to the next level by incorporating our strategies and tips. Please feel free to contact us if you have any queries regarding painting and decorating jobs and courses.